If you are worried about where to buy your next double hit mocha frappe latte, while twiddling your handle bar mustache, in your ‘made to look worn’, 200 euro denim jacket, you might also be worrying about what to call yourself. You rock a side fade in your hair, own a ‘Dr. Phil’ t-shirt that you wear ironically, and own a single speed bike that you had designed in custom colours. But you also have a job, and you like your job. You have a keen sense of business ambition and you really don’t mind working for a big corporation if it means you stay on your career trajectory. More to the point, you’ve never been in a yurt in your life! Well fear not, because we have just the right pigeon hole to squish you into. Gone is the tired old trope of calling every hip young thing a hipster, enter the ‘Yuccie’!
First came the Yuppie, a product of 1980’s hedonism. Full of their own self importance, flashing platinum visa cards with slick hairstyles and penchant for wearing suits. Then came the Hipster, the almost indefinable bunch of youngsters who traversed the gaps between rich and poor, chic and shabby, cool and ironically uncool. Now there is a new batch of youths to categorize, the Yuccie.
Yuccie’s, or Young Urban Creative’s, are typically in possession of all of the same attributes as the hipster, BUT, (and that’s a very big ‘but’ by the way), they are also tech savvy Business owners and young entrepreneurs. *insert eye-roll here*
The Love Child Of Yuppies And Hipsters
So, what’s the difference between the Hipster and the Yuccie? Well, you will be delighted to know that it’s not so much that they are different, more that the Yuccie is an extension of what it means to be a Hipster, a sub culture of a counter culture if you will. Yuccies are the cultural offspring of Yuppies and Hipsters. They have all of the drive and ambition that Yuppies had but also a strong focus and love of creativity and individuality, like Hipsters. In other words, they are Hipster business people.
So not only will they be the cause of the gentrification of your local urban village by moving in and and wanting fancy coffees, they will be the ones who own the artisan coffee shops and bespoke barbers. But, moving away from their Hipster genesis, this new breed of young person is inherently, almost deliberately, enormously privileged. Being a Yuccie involves a level of self-involved cynicism that is exclusive to those who have never experienced financial or social hardship. They are absolutely reliant on the digital recognition of others, *queue instagram posts with flat-lays of unknown books they are reading*, and write, post and live essentially for validation from their peers.
But it’s not all bad, where Hipsters hid behind irony and an often disingenuous hatred of ‘The Man’, Yuccies dare to dream and don’t reject the idea of a corporate environment. They are often more interactive with the here and now, more business minded and less preoccupied with what is ‘cool’. Their hangups come from obsessing over professional validations rather than social ones. This could be down to having to pull themselves up in the world by their bootstraps after the global economic crash, or, thanks to a wisdom garnered from the vast expanse of today’s internet.
With their main focus being optimism and a strong work ethic surely that’s better than the cynical doom and gloom of years gone by? Or maybe it’s all just a way for older generations to try and better understand the ever changing, ever evolving face of young people and how they function? All we know is that if being a Yuccie means that we can embrace quirky individuality while also focusing on careers and making money without fear of ridicule from our peers, then we are all in. Have our cake and eat it too you say? Absolutely!